Anaheim, CA — November 12, 2025 — The 2025 edition of embedded world North America concluded on November 6 following three productive days at the Anaheim Convention Center. In its first year hosted in California, the event brought together design engineers, developers, and technology leaders to exchange insights and showcase innovations driving the embedded systems industry forward.
The exhibition welcomed nearly 3,800 attendees, representing a 15% increase over 2024, and featured 266 exhibitors, marking a 30% growth from last year’s event in Austin, Texas.
Day 1 featured a keynote presentation by Joe Fabbre, Vice President of Global Technology at Green Hills Software, who discussed the current state and trajectory of embedded software. Day 2 was headlined by Dario Freddi, Managing Director of SECO USA, who went in depth about the rapid evolution of AI acceleration and its impact on embedded system design.
Dozens of technical sessions, panels, and exhibitor forums, featured more than 100 industry experts addressing key developments in software architecture, real-time systems, connectivity, safety, and edge intelligence. The event’s strong growth in participation reflects the increasing importance of embedded technology in enabling innovation across sectors including automotive, industrial automation, and IoT.
“Moving the show from Austin was a difficult choice, but our goal this year in Anaheim was to expand the exhibitor base and promote increased engagement while providing the highest level of service and create a memorable event experience for both our exhibitors and attendees via the show floor, networking and the conference program,” said Dennis Smith, CEO of NürnbergMesse North America. “The growth in attendance and exhibitor participation underscores the event’s role as the premier platform for networking, knowledge exchange and business development in the embedded technologies space. I’m also proud of the NMNA team for all their hard work leading up to and during the show.”
embedded world North America will return to the Anaheim Convention Center September 22– 24, 2026.
About NürnbergMesse Group
The NürnbergMesse Group was entered in the commercial register on 5 April 1974 as Nürnberger Messe- und Ausstellungsgesellschaft mbH (NMA) and is now one of the 15 largest exhibition companies worldwide. The Group employs more than 1,200 people at 15 international locations in Germany, Austria, Italy, Greece, Brazil, China, India and the USA and has a network of international representatives in more than 100 other countries. Its portfolio comprises around 120 on-site and online events focusing on five main areas: Retail & Consumer Goods, Building & Construction, Process Technology, Electronics & Security, and Social & Public. Overall, its events secure more than 12,000 jobs and generate billions of euros in purchasing power and tax revenue every year, making NürnbergMesse a major economic driver for the Nuremberg Metropolitan Region and Germany as a whole. Its business activities are aligned with the UN’s 17 Sustainable Development Goals (SDGs) with the aim of achieving a CO2-neutral energy supply by 2028.
