The exhibitors and the trade fair team are delighted to welcome the first visitors in Austin.

“The energy that has happened around this show in the past few months has been just phenomenal”, claims Bill Ingwersen, Managing Director of NürnbergMesse North America.

When asked what visitors can expect, he elaborates: “In Austin is a powerful, regional embedded technologies market, there is a good synergy between companies, it is an interesting place to be. But I think that people will be fascinated, that it`s not going to be just a regional meeting and that it will be truly a country-wide US trade show.”

Preparations in the hall have been completed – visitors, exhibitors and media representatives can view the hall plan online or download it as a PDF as part of the trade fair guide.

The trade fair will be accompanied by the embedded world North America Conference – this cooperation is well known from embedded world in Nuremberg and embedded world China in Shanghai. In particular, visitors can look forward to the keynotes, the expert panels and 18 sessions.

“It is our great pleasure to welcome the embedded community to the inaugural embedded world North America Conference. For the past 22 years, embedded world in Nuremberg (Germany) has provided a unique combination of an exhibition for engineers and technical management and a world-class conference at the intersection of applied research and industrial applications. embedded world is driven both by technology and applications, with a strong focus on system and cross-domain topics”, says Prof. Dr. Axel Sikora, Chairman of the embedded world North America Conference, welcoming visitors to the event.

embedded world North America Conference

The complete conference program can be found on the website at https://embedded-world-na.com/conference-program/#timetable

Keynote Speeches

„Navigating the Future: Technological Breakpoints Reshaping Embedded Systems by 2035“ is the title of the opening keynote at the embedded world North America Conference by Silicon Labs’ CEO Matt Johnson and CTO Daniel Cooley. The keynote will delve into the profound technological shifts that are expected in the next five years, focusing on critical areas for Embedded Development: Compute, Connect, Secure, and Smart.

In exploring these changes, Matt and Daniel will address key questions: Is Generative AI accelerating the demise of bare metal embedded applications? Which communication standards won’t survive the current consolidation of protocols, and how can you predict that for your next embedded design? What does post-Quantum encryption mean for embedded? How can the IoT feed the generative AI data beast? Furthermore, they explore these imminent changes, questions, and their implications to prepare for an era of innovation and adaptation in the embedded systems industry.

8th October // 10:05 am – 10:50 am // Ballroom A, level 1

Kate Stewart, VP of Dependable Embedded Systems at The Linux Foundation, gives the Wednesday keynote speech “Building for Sustainable Development Goals with Open Source”, which explicitly focusses on the UN’s Sustainable Development Goals for 2030 being a blueprint to achieve a better and more sustainable future for us all.

Open-source projects are playing a key role in bringing products aligned with these goals to market. The 17 Goals are all interconnected, and in order to leave no one behind, the goal to achieve them all by 2030 means we need to leverage technologies available today and encourage development that will support the gaps.

Open-source technologies can help achieve these goals, and that includes various Linux Foundation programs, such as the Zephyr Project, which is enabling products that help conserve and make better use of our planet’s resources.

This keynote addresses how programs such as the Zephyr Project can be implemented to meet these emerging requirements and how its ecosystem is making resource-constrained innovation possible. It focusses on why projects like this achieve success, as well as what could go wrong along the way. It also includes what the future of projects like these must contain to achieve success, citing a specific example from one of the industry’s leading semiconductor companies.

9th October // 10:05 am – 10:50 am // Ballroom A, level 1

The keynote speeches are freely accessible with the trade fair ticket. Visitors require a conference ticket for the subsequent conference sessions.

Expert Panels

There will be two panels on the first and second day of the fair and a final panel on the last day. Further information on the Expert Panels can be found on the website at https://embedded-world-na.com/conference-program/#timetable

The first Panel “Securing IOT Devices: by Design or by Default” by IoT M2M Council (IMC) will explore the current IoT security landscape, including matching the correct standards to applications, vetting bills-of-materials (BoM) to ensure their relevance for the entire device lifecycle, and the importance of considering the network and platform layers of the stack, as well as the analysis tools and methods for that are most pertinent right now.

OpenSys Media follows with the second expert panel of the day “Open-Source Vs. Commercial Hardware and Software” on the topic of the abundance of choices that embedded developers have on both the hardware and software sides.

The second Exhibition Day starts with an Expert Panel by NXP Semiconductors with the title “Evolving landscape of Automotive Semiconductor Functional Safety” and aims to address the critical and dynamic aspects of ensuring functional safety in automotive semiconductors.

The second Panel on the first Exhibition Day by tinyML Foundation covers the topic of “Flipping The Script on AI – How To Get More AI Impact with Less Resources”.

And the fifth and only Panel on Day three of embedded world North America tackles the topic of “Convergence: Satellite, 5G, Low-Power Connectivity Combine for IoT”. This panel by IoT M2M Council will delve into the synergies this convergence delivers and its impact on the future of IoT ecosystems.

Evening program in Austin

Finally, Ingwersen has a tip for all out-of-towners: “The region is great – there’s a good culture there. The city has a wonderful atmosphere and it’s fun to be there. And Austin has fantastic cuisine, which they are famous for.”

More information on Austin, places to eat and things to do can be found on the Website at https://embedded-world-na.com/visitor-info/#about-austin